Video Production Business Tip – Improve Your Focus

Every time I realize that I’m trying to do too many things in my video business, I remember the wise words of Miagi from the original Karate Kid movie, “Focus Daniel-san!”

Like many of you, I have an insatiable drive to be successful in business and in life. This can be both a blessing and a curse. I succeed because I try a lot of new things. However, I’d probably succeed faster and at higher levels if I did fewer things, but better.

Part of being a great video producer is having the ability to communicate extremely difficult messages or concepts in a way that anyone with a 6th grade education or above can understand. We have to focus in on what’s important and work really hard to simplify, simplify, simplify in order for the video to accomplish its goals.

I believe the same is true for our video production companies.

In order to accomplish our goals, we have to first create processes for marketing, selling, production, etc. but we then have to work our tails off to make them as simple as possible. Not only for ourselves as the business owners but also for those we ask to help us in various capacities.

My major problem area regarding focus is in my marketing. I feel like I am a solid marketer and that I’ve had a lot of success with marketing my video business. The only problem is that I have so many marketing balls in the air, a lot of them get dropped which leads to frustration and almost a sense of guilt because I’m not doing any one area justice which isn’t helping me accomplish my goals in a systematic way.

I’ve mentioned in some of our Insider coaching calls recently that I believe I’ve found the magic formula for using online video marketing to generate new leads and that I plan on putting a lot more time, money and energy into this effort in 2013.

The problem is that just a week or so into the new year, I’m having a lot of trouble finding the time or motivation to write scripts, get in front of the camera and edit it all together. I’ve also found that I can’t really hire this stuff out. For some reason, when it’s me driving this part of the process, the results all the way around are just better.

Basically, the process that must take place before the video marketing effort can even begin is giving me problems. It’s adding a lot of stress to my work day and I’m not sure what to do about it. The goal-driven competitor in me wants to just make room for it but the experienced entrepreneur in me is saying that if I can’t make it an easy, no-brainer process that I shouldn’t do it.

I know all I really need to do is focus on making this process as simple as possible and to make it a priority in my daily activities. Thinking about producing 5 promotional videos a week drive me crazy but spending an hour a day to write, shoot and edit a quick clip together doesn’t seem all that bad as long as I stick to it.

Plus, after I’ve perfected the process, this could be a great learning opportunity for an intern or part-time employee to come in and help make this even easier for me to manage my video production company.

7 Reasons to Start Your Digital Products Business Online Today

Today the Internet has opened the doors to seamless, online financial transactions. It is therefore easy to purchase and sell and make payments online. If you are trying to sell digital products online like software, ebooks etc., then this is a profitable business that has lots of potential. Why? It’s because digital products don’t have any costs – you can sell one copy or you can sell one hundred of copies of your product. The costs will remain the same. Digital products are a great way for many people to earn money online.

Here are the top 7 reasons why starting a digital products business is so great and why you should do this today:

1. Receive Instant Payments From Your Customers and Deliver Products

The great thing about selling digital products is that you can easily accept payment from your customer and have the access to the money immediately. Usually the users will purchase the digital product like eBook etc. and will make the payment for the same directly into your account. The payments happen instantaneously and hence there are no unnecessary delays or waiting periods for you to get money. You don’t have to wait for weeks to receive money, you get them instantly.

2. Sell Quality Products and Build Your Brand Online

When you sell quality digital products online, you can easily build a great reputation for your company and brand online. This way, you can expect to get more customers to purchase your digital products.

3. You Can Easily Increase Sales With a Help of Affiliate Networks

It is always a good idea to leverage the power of affiliate marketing networks. This enables you to instantly add your digital products – whether you sell ebook, software or any other downloadable file – with them. Then the affiliate marketers can seek your products out and start referring visitors to your website till sales start happening. You only pay out when sales happen making it easier for you to control costs and stay within budget. It’s a win-win situation. This way you can easily increase the number of your product sales online. Moreover, these affiliated sales will bring you 100% profits, because you sell an electronic product which has no ‘copy costs’.

4. It is Easy to Purchase and Deliver Digital Products

As far as customers are concerned digital products are the easiest and quickest to buy. All they need to do is click on the buy now button, pay for the item and ‘download’ the product. The money thus gets transferred instantly into your account. There are no inventory costs because digital products are stored on secure servers and are delivered instantly to the customer. Digital product purchases are instant and extremely easy making them some of the most purchased items on the Internet.

5. Huge Variety of Payment Options

There are many ways in which customers can make the payment towards your digital products. There is PayPal, Google Checkout, Authorize, Worldpay and many others. With such a flexible variety of payment available you can reach out to more customers and thus enhance your prospects of more sales on the site. More payment options for your buyers – more sales for you.

6. Easy integration

It is always a good idea to integrate the customer’s credit card payment with your existing shopping cart system. This enables the customer to select any product of choice and instantly make the payment. This way, everything is automatic as far as payments are concerned and purchases as well as sales happen continuously and seamlessly.

7. Low Startup Costs and No Inventory Required

Today it’s very easy to start selling your ebooks or software products online. All you have to do is just to signup on a good merchant processing platform. All you need to have is a product, website and then place buy now buttons on your sales page to start making sales online.

So if you are still not selling your products online, you should start today! You will be able to build your business, brand and achieve wealth online. And now with the right tools… It has never been easier! Happy profiting!

How To Build A Home-Based Business – 3 Ways To Build A Home-Based Digital Product Business

Are you looking for a great way to start a home-based business but aren’t sure exactly what you can do? If this is the case, allow me to introduce you to an idea that is hot now and shows nothing but increasing popularity for the next few decades: Digital Information Products.

Digital information products are simply products that can be sent digitally through the internet, making them easily salable and accessible for the creator and the buyers. Great digital information products include books, audio products, video products, and anything else that can be send through email. The popularity of such products is on the rise because people are looking for ease of use, easy ability to download immediately after download, and easy ability to take their products with them via their computers, MP3 players, etc.

If this sounds like the type of home-based business you’ve been searching for, here is a simple strategy for getting your business off-the-ground:

1 – Pick your niche

Find a niche that is currently in high-demand, as the highest demand means there are plenty of hungry buyers looking to give you money for quality products.

2 – Decide on your products

There are no limits to what you can create, but it is smart to start with something like an ebook, as this is a great starting point and something that can be easily turned into other digital products.

3 – Set up a website on which to sell your products

In this day and age, having a website on which to sell your products is essential, especially if you want to achieve big success. Setting up a website is easy these days, and can be done in just a few minutes by anyone, even someone with no online experience.

Video Production Business Tips – How to Market When You Have More Time Than Money

When it comes to marketing your video business, do you have more time than money?

Are you looking for low-cost marketing strategies that will help you effectively promote your products and services? Of course you are! Who isn’t?

Here’s part of an email I received from a videographer with the same concern.

“Right now one of our biggest challenges is determining the best marketing mix to use given a very limited marketing budget. I am sure there are a lot of other videographers in the same situation and I expect you may have faced the same situation previously. I know that the answer is very dependent on the market you are in etc., but some guidance of what worked for you in the beginning would be very interesting I believe. When you are on a tight budget it is scary when you are trying to pick the right prospects to market to and then choose which marketing tools have the highest probability of being successful.”

In a sluggish economy, it’s difficult to justify spending even one dollar on marketing your video business. So, with that in mind, I’d like to introduce a few marketing tactics I’ve used over the years that will take time for you to implement but will be easy on the check book.

1. Business Networking Events – The best and most effective low-cost marketing tactic to use when your goal is generating new business is networking with other professionals at business or industry related meetings. If you are just getting started with your video business, attend as many of these as you can with the goal of meeting as many people as possible. Networking meetings usually cost less than $20 to attend and if you make it your goal to meet at least 3 new people every time you go, your network of prospects and referral partners will grow substantially over the course of several months. More people in your network equals more money in your bank account.

2. Requesting Referrals From Existing Customers – One of the easiest yet most overlooked source of new business is getting referrals from your existing customers. If you don’t already have a system in place for requesting referrals from these people, you are losing thousands of dollars in additional revenue potential for every customer that you have. I make it my goal to get at least one new account via referral from every customer.

3. Requesting and Attending Meetings With Vendors Who Serve The Same Target Market As You – If you are a wedding videographer, you are probably familiar with the importance of meeting with as many coordinators and photographers as possible so that they’ll refer you to their clients. The same goes for corporate video production. Think about the businesses that serve the same clients as you and request meetings to discuss how you can work together to help each other generate more business.